Gartner

Gartner is among the world’s preeminent tech research and advisory firms, providing clients with a steady dose of data-driven thought leadership and business acumen. As a copywriter for Gartner Digital Markets, I was responsible for ideating and producing microcontent across a variety of mediums — whether it was an attention-grabbing email subject line, a compelling website CTA, or a social-friendly infographic. Prior to that, I wrote long-form articles providing prospective software buyers with timely, actionable, and thoroughly researched tech advice. Everything I’ve written — in either role — targets specific buyer personas and funnel stages within a particular software category. And of course, it was all presented in an aesthetically pleasing and search engine-optimized web format — because it’s 2023, and these things matter.

How To Be More Efficient at Work When Work Is at Home [Infographic]

“For many modern professionals, working from home is a necessity—especially in a post-coronavirus world that demands workplace flexibility. This obviously has its benefits, but those who lack experience often struggle to stay on task amid screaming kids, barking dogs, and a lonely television set.

We know the struggle, which is why we put together this list of proven remote work tactics to help you stay productive outside your usual office environment.”

dinner is conserved: 4 Ways ERP Software Helps Reduce Food Waste

"Here’s some food for thought: Americans throw out 150,000 tons of food each day, good for about a pound per person. This accounts for roughly a third of the nation’s total food supply, and a cumulative cost of $160 billion annually.

But this isn’t simply a consumer problem—food waste in restaurants amounts to 11.4 million tons each year, while manufacturers and distributors have a responsibility to move their products through the supply chain as efficiently as possible.

Here’s the good news: ERP software helps businesses do exactly that.”

master your taxes with this checklist for small businesses

“Filing taxes is hard—not just for small businesses, but especially for small businesses.

While accounting software is great for storing and organizing your financial data, it’s only one piece of the tax puzzle. According to a U.S. Small Business Administration study, 40 percent of small businesses are liable for an average of $845 in tax penalties each year.

Without proper guidance, small businesses are susceptible to submitting inaccurate information, missing tax breaks and costly penalties. Enter: this tax checklist for small businesses.”

How ERP Data Breeds Better Business Decision Making

A word of advice: Don’t make business decisions with your gut—unless you’re ordering lunch.

ERP software gives small businesses the tools they need to base their business decisions not on instinct, but on insight. With its countless data points, analytics and forecasting tools, the data revolution is officially upon us, and it’s changing the way we run our businesses.

Common Cybersecurity Threats and How to Keep Your Small Business Safe

“Cybersecurity is an existential threat to small businesses, which often lack the resources and infrastructure to survive the malicious exploitation of their data. Making matters worse, modern-day attacks are increasingly stealthy, personalized, and hard to fish out.

As dire as this sounds, there is some good news: With the right approach—and the right IT security software—most breaches can be stopped in their tracks. In fact, a simple awareness of these threats can go a long way toward preventing them in the first place.

In this infographic, we’ll take a look at the most common cybersecurity hazards facing small businesses today, and offer guidance on how to minimize your exposure to them.”

FORECASTING IS ACCOUNTING SOFTWARE’S NEW SECRET WEAPON—HERE’S HOW TO USE IT

"There was a time, not long ago, when businesses made decisions based on instinct. Not so these days.

Today, organizations have the luxury of basing decisions on veritable data sets and quantifiable historical trends, delivered by computer-enhanced models with unprecedented accuracy.

In the accounting software world, we call this forecasting.”

HOW NEW ERP TECHNOLOGIES ARE IMPACTING SMALL MANUFACTURERS

"The software landscape is changing faster than you can say ‘enterprise resource planning.’

As new ERP technologies like AI, cloud computing and blockchain emerge, so do new frontiers in how businesses operate and produce goods, offering groundbreaking operational efficiency and insight into workflow processes.”

ACE YOUR ERP UPGRADE: A FOOLPROOF CHECKLIST [INFOGRAPHIC]

"ERP upgrades are long, arduous undertakings that require meticulous planning and absolute dedication to The Process. They’re also expensive, and the longer they take to complete, the higher the dollars and cents pile up.

But upgrading your ERP doesn’t have to be a slog—not if you know what you’re doing.

By following the best practices outlined in this checklist, your business will have everything it needs to make the upgrade process as labor-efficient and cost-effective as possible, so you can enjoy your shiny new ERP system sooner rather than later.”